The Effect of Shopping Lifestyle, Risk Perception, and Price on Purchase Decisions of Fake Luxury Bags

Vebyla Ronaria Br Siringo Ringo; Audita Nuvriasari

doi:10.54518/rh.4.3.2024.333

Authors

Vebyla Ronaria Br Siringo Ringo Universitas Mercu Buana Yogyakarta, Yogyakarta, Indonesia
Audita Nuvriasari Universitas Mercu Buana Yogyakarta, Yogyakarta, Indonesia

DOI:

https://doi.org/10.54518/rh.4.3.2024.333

Keywords:

Shopping Lifestyle, Risk Perception, Price, Purchase Decision, Counterfeit Luxury Brands

Abstract

This study aims to analyze the influence of Shopping Lifestyle, Risk Perception, and Price on Purchase Decisions for Counterfeit Luxury Brands Charles and Keith Bags. The sample in this study was 100 respondents who purchased Counterfeit Luxury Brands Charles and Keith Bags online in the marketplace. The sampling technique used was purposive sampling. The data analysis tool used Multiple Linear Regression Analysis. The results of the study prove shopping Lifestyle has a positive and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags. Risk Perception has a negative and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags. Price has a positive and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags.

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