Business Development Strategies of Culinary MSME Based on Islamic Economic Principles
DOI:
https://doi.org/10.54518/rh.5.6.2025.968Keywords:
Business Development Strategy, Food MSMEs, Islamic Economic Principles, Phenomenological Study, Traditional RestaurantsAbstract
Indonesia’s rich culinary diversity not only represents cultural and historical identity but also constitutes a strategic economic sector that significantly contributes to the national gross domestic product and employment, particularly through micro, small, and medium enterprises. This study aims to analyze the integration of Islamic economic principles in the business development strategy of the culinary MSME restaurant. A qualitative phenomenological approach was employed to explore the lived experiences underlying the implementation of these principles. Data were collected through in-depth interviews with two employees and seven customers, supported by observations and document analysis. The findings indicate that the consistent internalization of Islamic economic principles functions not only as an ethical foundation but also as a strategic resource that enhances business sustainability. The principle of justice is reflected in fair and timely employee compensation and affordable pricing, honesty is manifested through transparency in raw materials and pricing, and halal principle is implemented across the production and supply chain. These practices foster trust, employee engagement, customer loyalty, and strengthen intangible assets such as reputation and value-based branding. The study implies that Islamic economic principles can serve as a viable strategic framework for culinary MSMEs when combined with adaptive management and innovation.
Downloads
References
Abdurrahman, K., & Nurdiansyah, I. (2025). Dinamika ekonomi konvensional: Kapitalisme dan sosialisme dalam perspektif. Gunung Jati Series, 52(1), 75–85.
Abror, K. T., Zennika, T., Putri, E. P. M., & Yukuri, K. A. (2024). Peran makanan tradisional dalam menguatkan identitas nasional. Jurnal Budaya Nusantara, 7(1), 24-35.
Ahyani, H., & Slamet, M. (2021). Building the values of Rahmatan Lil’Alamin for Indonesian economic development at 4.0 era from the perspective of philosophy and islamic economic law. Al-Ihkam: Jurnal Hukum & Pranata Sosial, 16(1), 111-136.
Aman, A. (2020). Islamic marketing ethics for Islamic financial institutions. International Journal of Ethics and Systems, 36(1), 1-11.
Aristawati, T., & Sabila, R. H. (2024). Industri kuliner sebagai warisan budaya Indonesia. Retrieved in September 13, 2025, from https://unair.ac.id/industri-kuliner-sebagai-warisan-budaya-indonesia
Asutay, M., & Yilmaz, I. (2021). Constituting an Islamic social welfare function: an exploration through Islamic moral economy. International Journal of Islamic and Middle Eastern Finance and Management, 14(3), 524-540.
Carroll, R., Cadet, F. T., & Kachersky, L. (2022). Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty. Journal of Brand Strategy, 10(4), 377-388.
Chapra, M. U. (2016). The future of economics: An Islamic perspective (Vol. 21). Leicestershire: Kube Publishing Ltd.
Fauzi, H., Marliyah, M., & Dharma, B. (2024). Strategi pengembangan bisnis kopi sipirok berdasarkan perspektif ekonomi Islam (Studi kasus usaha batu Kopi Sipirok Desa Situmba Kabupaten Tapanuli Selatan). JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan), 8(2), 904-916.
Ghlamallah, E., Alexakis, C., Dowling, M., & Piepenbrink, A. (2021). The topics of Islamic economics and finance research. International Review of Economics & Finance, 75, 145-160.
Hakam, I. A., Fatahillah, K., Faniati, R. N., Izzah, N. N., & Putra, R. S. (2023). A systematic literature review: strategi pengembangan usaha mikro dan menengah (umkm) melalui peningkatan kualitas sumber daya manusia. WORLDVIEW (Jurnal Ekonomi Bisnis Dan Sosial Sains), 2(1), 61-72.
Hanggiani, A., Lashyadi, A., Perdhana, M. S., & Kusumawardhani, A. (2024). Implementation of a business model in a broiler chicken partnership company: A case study of PT Mustika Jaya Lestari. Research Horizon, 4(4), 261–266.
Iqbal, J., Ahmad, I., Anwar, M. I., & Anjum, G. M. (2024). Islamic economic principles and their relevance to modern business practices in Pakistan. International Research Journal of Management and Social Sciences, 5(2), 118-126.
Iskandar, E., & Sulaiman, E. (2025). Sharia business development: Integrating Islamic economic principles with SDGs goals. International Journal of Management, Economic, Business and Accounting, 4(1), 1-19.
Iswanto, B. (2023). Analisis strategi pemasaran dalam meningkatkan minat beli konsumen dibedar resto dan kafe dalam persfektif ekonomi Islam. Cross-Border Journal of Business Management, 3(2), 58-70.
Jamaludin, R., Trihantana, R., & Suryani, E. (2024). Analisis manajemen bisnis syariah strategi pengembangan bisnis Soto Mie Bogor Kang Jamal. Sahid Business Journal: Sharia Business Management Research Journal: Sharia Business Management Study Program, 3(2), 13-30.
Kader, H. (2021). Human well-being, morality and the economy: an Islamic perspective. Islamic Economic Studies, 28(2), 102-123.
Kalkavan, H., Dinçer, H., & Yüksel, S. (2021). Analysis of Islamic moral principles for sustainable economic development in developing society. International Journal of Islamic and Middle Eastern Finance and Management, 14(5), 982-999.
Kalseth, K., & Cummings, S. (2001). Knowledge management: Development strategy or business strategy?. Information Development, 17(3), 163-172.
Karimullah, S. S. (2023). Exploration of Maqasid al-Shariah concepts in the development of Islamic economic policies. Mu’amalah: Jurnal Hukum Ekonomi Syariah, 2(2), 153-172.
Kautsar, H. F., Thantawi, T. R., & Fadilah, H. (2023). Perspektif ekonomi dan bisnis islam analisis strategi teori bauran pemasaran pada bisnis kuliner cafe kopi Tubing di Kecamatan Pamijahan Kabupaten Bogor. Sahid Business Journal: Sharia Business Management Research Journal: Sharia Business Management Study Program, 3(1), 57-92.
Khalidin, B. (2024). Economic empowerment with Islamic economics-based instruments. American Journal of Humanities and Social Sciences Research, 7(3), 18-27.
Khalidin, B., Musa, A., Fardesi, M., & Ulfia, N. (2024). Islamic economics towards the sustainability of economic development. International Journal of Social Science Humanity & Management Research, 3(11).
Ledhem, M. A., & Mekidiche, M. (2020). Economic growth and financial performance of Islamic banks: a Camels approach. Islamic Economic Studies, 28(1), 47-62.
Mardhiyah, A., & Khairifa, F. (2024). Business development strategy in furniture business using business model canvas approach. Research Horizon, 4(2), 47–58.
Nordin, N., Samsuddin, N. A. A., Embong, R., Ahmad, A. A., Usop, R., Ismail, S. K., & Ismail, S. (2022). Developing business model based on Islamic classical economic thoughts. Academic Journal of Interdisciplinary Studies, 11(4), 150-161.
Pamuji, A. E., Supandi, A. F., & Sa’diyah, M. (2022). Islamic financial institutions as strengthening the economy of the ummah (study on the application of shariah agreements in Islamic financial institutions). Oeconomicus Journal of Economics, 7(1), 24-36.
Pohan, M., Margaret, N. T., & Darma, S. P. (2024). Tantangan wirausaha penjual kuliner tradisional di tengah popularitas makanan modern era globalisasi saat ini (Studi kasus usaha lemang dan tape Desa Karang Rejo). Jurnal Ekonomi, akuntansi dan pajak, 1(4), 142–152.
Sampurno, W. M. (2016). Implementation of Islamic business ethics and its impacts on family business. Journal of Islamic Economics Lariba, 2(1), 15-30.
Saputra, D., Julia, J., Nugroho, A. A., & Yanuar, D. (2024). Factors influencing strategic food price fluctuations against inflation in Pangkalpinang City. International Conference on Economic Management, Accounting and Tourism (ICEMAT 2023) (pp. 19-31). Paris: Atlantis Press.
Shintia, M. A. D., Apriyana, L., Kurnia, I., Azizah, L. N., Sumarni, L., & Utami, L. M. (2025). Konsep produksi dalam ekonomi Islam: tinjauan maqashid syariah dan keberlanjutan. Jurnal Ekonomi Kreatif Indonesia, 3(3), 182-194.
Stanworth, J., Stanworth, C., Watson, A., Purdy, D., & Healeas, S. (2004). Franchising as a small business growth strategy: a resource-based view of organizational development. International Small Business Journal, 22(6), 539-559.
Sultan, N. L., Fatmawati., & Hamzah, N. (2025). Implementasi prinsip-prinsip ekonomi islam dalam mewujudkan keadilan sosial di masyarakat. Jurnal Hukum Ekonomi Syariah, 2(2), 41.
Yani, F., & Maulana, A. (2024). MSME development strategy based on Islamic preneurship in Surabaya. Prosiding Seminar Nasional Pembangunan Ekonomi Berkelanjutan dan Riset Ilmu Sosial, 1(1), 167-176.
Zulhilmi, M. (2024). Islamic economics towards economic growth and stability. THE American Journal of Humanities and Social Sciences Research, 4, 57-66.
Downloads
Published
How to Cite
Issue
Section
Categories
License
Copyright (c) 2025 Author(s)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
