Optimizing Social Media as a Digital Learning Medium
DOI:
https://doi.org/10.54518/nes.2.2.2024.1290Keywords:
Collaborative Learning, Digital Learning, Digital Literacy, Learning Media, Social MediaAbstract
The advancement of information technology has accelerated the transformation of education toward more flexible, interactive, and learner-centered learning environments. One significant aspect of this transformation is the use of social media as a learning medium that facilitates communication, collaboration, and rapid information sharing. This study aims to analyze the role of social media as a learning medium, identify its benefits and implementation challenges, and formulate strategies for optimizing its use in supporting digital learning. The study employed a library research method using a qualitative descriptive approach, analyzing scholarly literature published over the last five years. Data were examined using content analysis of academic journals, books, official reports, and relevant regulations. The findings indicate that social media enhances access to learning resources, strengthens academic communication, promotes collaborative learning, and increases students' motivation and engagement in the learning process. Nevertheless, its implementation also presents several challenges, including learning distractions, limited digital literacy, information credibility, digital ethics, and data security concerns. Therefore, optimizing the use of social media requires systematic instructional design, improved digital competencies, strengthened digital literacy, and institutional policy support to ensure that social media is utilized effectively, responsibly, and sustainably in improving the quality of digital learning.
References
Agustini, V. D., & Indrianti, I. (2023). Uses and Gratification Penggunaan Media Sosial untuk Media Pembelajaran Blended Learning (Studi pada Mahasiswa UHAMKA). Media Komunikasi FPIPS, 22(2), 123-130.
Al-Rahmi, A. M., Al-Rahmi, W. M., Alturki, U., Aldraiweesh, A., Almutairy, S., & Al-Adwan, A. S. (2022). Acceptance of mobile technologies and M-learning by university students: An empirical investigation in higher education. Education and Information Technologies, 27(6), 7805-7826.
Ansari, J. A. N., & Khan, N. A. (2020). Exploring the role of social media in collaborative learning the new domain of learning. Smart Learning Environments, 7(1), 9.
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95.
Chugh, R., Grose, R., & Macht, S. A. (2021). Social media usage by higher education academics: A scoping review of the literature. Education and information technologies, 26(1), 983-999.
Dewi, K., & Rosyida, F. (2021). Analisis mobile learning berbantuan media sosial dalam meningkatkan knowledge, creativity, dan innovation skill. Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial, 1(10), 1138-1151.
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., ... & Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, 101994.
Greenhow, C., & Galvin, S. (2020). Teaching with social media: Evidence-based strategies for making remote higher education less remote. Information and Learning Sciences, 121(7/8), 513-524.
Limniou, M., Varga-Atkins, T., Hands, C., & Elshamaa, M. (2021). Learning, student digital capabilities and academic performance over the COVID-19 pandemic. Education Sciences, 11(7), 361.
Martoredjo, N. T. (2023). Social media as a learning tool in the digital age: A review. Procedia Computer Science, 227, 534-539.
Mashudi, M. (2021). Pembelajaran modern: membekali peserta didik keterampilan abad ke-21. Al-Mudarris (Jurnal Ilmiah Pendidikan Islam), 4(1), 93-114.
Nasution, A. K. P. (2020). Integrasi media sosial dalam pembelajaran generasi z. Jurnal Teknologi Informasi Dan Pendidikan, 13(1), 80-86.
Nuryadin, A., Rusmana, N., Lidinillah, D. A. M., Prehanto, A., & Desmawati, S. A. (2023). Kehadiran Sosial (Social Presence) dalam Pembelajaran Online: Analisis Bibliometrik terhadap Publikasi tahun 2012-2022. Edukatif: Jurnal Ilmu Pendidikan, 5(1), 335-347.
Pare, A., & Sihotang, H. (2023). Pendidikan holistik untuk mengembangkan keterampilan abad 21 dalam menghadapi tantangan era digital. Jurnal Pendidikan Tambusai, 7(3), 27778-27778.
Rahman, M. M., & Watanobe, Y. (2023). ChatGPT for education and research: Opportunities, threats, and strategies. Applied sciences, 13(9), 5783.
Rimayati, E. (2023). Cyber counseling: Inovasi layanan bimbingan dan konseling di era digital. Kalimantan Tengah: Asadel Liamsindo Teknologi.
Suyuti, S., Ekasari Wahyuningrum, P. M., Jamil, M. A., Nawawi, M. L., Aditia, D., & Ayu Lia Rusmayani, N. G. (2023). Analisis efektivitas penggunaan teknologi dalam pendidikan terhadap peningkatan hasil belajar. Journal on Education, 6(1), 1-11.
Wang, C., Zhang, M., Sesunan, A., & Yolanda, L. (2023). Peran teknologi dalam transformasi pendidikan di Indonesia. Kemdikbud, 4(2), 1-7.
Williyan, A. (2023). Peran Platform Media Sosial dalam Mendorong Pembelajaran Kolaboratif Di Perguruan Tinggi. Indonesian Journal of Cyber Education, 1(1), 1-12.
Wiranti, F. D., Pravikandari, D., & Dewi, K. (2023). Adopsi Media Sosial: Problem-Based Learning Berbantuan Instagram dan Whatsapp Group dalam Pembelajaran Geografi. JPIG (Jurnal Pendidikan dan Ilmu Geografi), 8(1), 20-30.
Yu, Z., Xu, W., & Sukjairungwattana, P. (2023). Motivation, learning strategies, and outcomes in mobile English language learning. The Asia-Pacific Education Researcher, 32(4), 545-560.
