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  • Evaluation of Anime-Based Banking Advertisements on YouTube with AIDA Model Approach

    Andyni Yulfanis Aulia Masrifa (1) , Emmanuella Elisabeth Thatcher (2)
    (1) Institut Keuangan-Perbankan dan Informatika Asia Perbanas, Indonesia
    (2) Institut Keuangan-Perbankan dan Informatika Asia Perbanas, Indonesia

    555-568
    2026-07-25

    Abstract: 0 |
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