The Economics of Digital Consumption: Understanding Value, Behavior, and Market Dynamics in Online Environments
DOI:
https://doi.org/10.54518/ibr.2.2.2024.1272Keywords:
Consumer Behavior, Digital Consumption, Digital Marketplaces, Customer Experience, Personalization, Value PerceptionAbstract
Digital consumption has emerged as a significant economic phenomenon that influences consumer behavior, value creation, and market interactions within technology-mediated environments. This study examines the economics of digital consumption through a qualitative Systematic Literature Review (SLR) guided by the PRISMA 2020 framework. Literature published between 2019 and 2023 was collected from major academic databases and analyzed using thematic synthesis. The findings indicate that digital technologies reshape consumption patterns by influencing value perception, trust formation, customer experience, and consumer decision-making processes. The review further reveals that digital platforms and personalization technologies play an increasingly important role in shaping consumer engagement and marketplace interactions. In addition, evolving digital consumption practices contribute to changes in market structures and competitive dynamics. The study concludes that digital consumption functions as a key driver of contemporary market behavior and highlights the growing importance of consumer-centered digital experiences within increasingly digitalized economies.
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