Vol. 3 No. 1 (2025): June

Articles

• Digital Consumer Behavior and Data-Driven Marketing Strategies

  Nabila Fadiya Amany Irwanto ⁽¹⁾ , I Made Bayu Dirgantara ⁽²⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  
  

  1-12

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.1.2025.1300
  

• Countdown Effect: Time Pressure and Its Influence on Online Impulsive Purchases

  Istining Amelia Nursafitri ⁽¹⁾ , Rozinul Haq ⁽²⁾ , Yoestini Yoestini ⁽³⁾ , Kardison Lumban Batu ⁽⁴⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  ⁽⁴⁾ Universitas Diponegoro, Semarang

  
  

  13-27

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.1.2025.1301
  

• Impulse Buying in Live Streaming Commerce: A Literature Review and Research Agenda

  Pranaditya Sukmaningrum ⁽¹⁾ , Latifa Hannum Harahap ⁽²⁾ , I Made Bayu Dirgantara ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  28-39

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.1.2025.1302
  

• Employer Branding for Attracting and Retaining Generation Z Talent: Systematic Literature Review

  Ella Emillia ⁽¹⁾ , Olga Wisa Erari ⁽²⁾ , Eisha Lataruva ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  40-46

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.1.2025.1303
  

• Digital Loyalty: How Great Experiences Build Strong Brands

  Nirmala Gunawan Putri ⁽¹⁾ , Paramita Sutopo ⁽²⁾ , Mahfudz Mahfudz ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  47-54

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.1.2025.1304