Vol. 3 No. 2 (2025): December

Articles

• Omnichannel Experience to Increase Customer Loyalty in Modern Retail Superindo

  Bintang Hesa Evanadjie ⁽¹⁾ , Adityo Nugroho ⁽²⁾ , Imroatul Khasanah ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  55-64

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.2.2025.1331
  

• Digital-Only Banking Adoption: A Systematic Literature Review on Consumer Trust and Behavioral Patterns

  Fath Ezzati Kavabilla ⁽¹⁾ , Sugeng Wahyudi ⁽²⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  
  

  86-96

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.2.2025.1334
  

• Social Media as Digital Marketing in the Brand Image of “Hangry” Food and Beverages

  Muhammad Arif Fadhilah ⁽¹⁾ , Hernowo Adrianto ⁽²⁾ , Mahfudz Mahfudz ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  65-72

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.2.2025.1332
  

• Determinants of Employee Turnover in the Indonesian Banking Industry

  Akhmad Ferizal ⁽¹⁾ , Soffa Rahma Yulia ⁽²⁾ , Mirwan Surya Perdana ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  97-1`09

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.2.2025.1335
  

• Digital Brand Equity: Congruence and Purchase Intention in the Customer Journey (Review)

  Dhewi Khodijah Hartono ⁽¹⁾ , Azka Fajril Qirom ⁽²⁾ , I Made Bayu Dirgantara ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  73-85

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  Abstract: 0 | DOI : https://doi.org/10.54518/ibr.3.2.2025.1333