Digital Transformation and Business Sustainability in the Digital Economy
DOI:
https://doi.org/10.54518/ibr.1.1.2023.1181Keywords:
Business Sustainability, Digital Capability, Digital Economy, Digital Transformation, Organizational ReadinessAbstract
The rapid development of digital technologies has significantly transformed organizational processes, business models, and competitive dynamics within contemporary digital economies. Businesses increasingly integrate digital technologies into operational activities, strategic management, and innovation systems to improve competitiveness and long-term sustainability The findings indicate that digital transformation contributes positively to organizational adaptability, innovation capability, business resilience, and competitive performance through technological integration and strategic transformation processes. However, the review also identifies significant organizational and governance challenges affecting transformation effectiveness, including limited digital capability, organizational readiness gaps, governance constraints, and unequal technological resources. In addition, SMEs frequently experience greater transformation barriers because of limited infrastructure, financial capability, and strategic preparedness. The study concludes that sustainable digital transformation depends not only on technological adoption but also on governance readiness, organizational capability, innovation systems, and adaptive strategic management capable of supporting long-term business sustainability within rapidly evolving digital economies.
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