Vol. 3 No. 1 (2025): June

Articles

• The Influence of Digital Marketing, Brand Awareness, and Service Quality on Consumer Purchase Decisions

  Ilham Raihan Wiguna ⁽¹⁾ , Nastiti Sari Cahyani ⁽²⁾ , Imroatul Khasanah ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  1-12

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  Abstract: 0 | DOI : https://doi.org/10.54518/fid.3.1.2025.1310
  

• Key Factors of Consumer Behavior in The Digital Era: A Systematic Literature Review

  Muhammad Rizki Yogonugroho ⁽¹⁾ , Raden Fadlan Nur’adi ⁽²⁾ , Imroatul Khasanah ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  13-23

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  Abstract: 0 | DOI : https://doi.org/10.54518/fid.3.1.2025.1311
  

• Consumer Perception and Purchase Intention: A Literature Review of Toyota Indonesia

  Ira Zulvia Widyaningrum ⁽¹⁾ , Dito Ariq Guslan ⁽²⁾ , Kardison Lumban Batu ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  24-37

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  Abstract: 0 | DOI : https://doi.org/10.54518/fid.3.1.2025.1312
  

• From Brand Awareness to Digital Engagement: A Systematic Review of Customer-Based Brand Equity

  Marthania Mahanani ⁽¹⁾ , Aqila Shervia Wisamtiara ⁽²⁾ , I Made Bayu Dirgantara ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  38-49

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  Abstract: 0 | DOI : https://doi.org/10.54518/fid.3.1.2025.1313
  

• FinTech and Financial Inclusion for SMEs: Evidence from Emerging Economies

  Pla Surya Rey Violla ⁽¹⁾ , Dinda Nestelita ⁽²⁾ , Irene Rini Demi ⁽³⁾

  ⁽¹⁾ Universitas Diponegoro, Semarang

  ⁽²⁾ Universitas Diponegoro, Semarang

  ⁽³⁾ Universitas Diponegoro, Semarang

  
  

  50-63

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  Abstract: 0 | DOI : https://doi.org/10.54518/fid.3.1.2025.1314