Savira, Hada Mutiara Zahra, Maulana Maghribi, and Kardison Lumban Batu. “Why Ethical Branding Does Not Always Lead to Loyalty in Sustainable Skincare Brands ”. Finance Innovations Digest 4, no. 1 (June 9, 2026): 92–111. Accessed June 18, 2026. https://journal.lifescifi.com/index.php/fid/article/view/1408.