SAVIRA, Hada Mutiara Zahra; MAGHRIBI, Maulana; BATU, Kardison Lumban. Why Ethical Branding Does Not Always Lead to Loyalty in Sustainable Skincare Brands . Finance Innovations Digest, [S. l.], v. 4, n. 1, p. 92–111, 2026. DOI: 10.54518/fid.4.1.2026.1408. Disponível em: https://journal.lifescifi.com/index.php/fid/article/view/1408. Acesso em: 18 jun. 2026.