USMAN, Maulana; PUTRA, Kukuh Ramadhan Sukma; YUNIAWAN, Ahyar; DJASTUTI, Indi. The Strategic Role of Artificial Intelligence in Integrating Customer Relationship Management and Retail Operations. Economic and Business Horizon, [S. l.], v. 4, n. 2, p. 181–190, 2025. DOI: 10.54518/ebh.4.2.2025.627. Disponível em: https://journal.lifescifi.com/index.php/ebh/article/view/627. Acesso em: 27 apr. 2026.