MASRIFA, Andyni Yulfanis Aulia; THATCHER , Emmanuella Elisabeth. Evaluation of Anime-Based Banking Advertisements on YouTube with AIDA Model Approach. Economic and Business Horizon, [S. l.], v. 5, n. 4, p. 555–568, 2026. DOI: 10.54518/ebh.5.4.2026.1638. Disponível em: https://journal.lifescifi.com/index.php/ebh/article/view/1638. Acesso em: 8 sep. 2026.