JATI, Hafidz Mahkota; WIJAYA, Tony; UTAMA, Agung. Trust in Social Commerce: A Bibliometric Analysis of Live Endorsement and Social Proof in the TikTok Shop Era. Economic and Business Horizon, [S. l.], v. 5, n. 2, p. 159–176, 2026. DOI: 10.54518/ebh.5.2.2026.1121. Disponível em: https://journal.lifescifi.com/index.php/ebh/article/view/1121. Acesso em: 9 may. 2026.