Fakhruddin, Muhammad Naufal, and Intan Ratnawati. “The Impact Employer Branding on Employee Retention Gen Z: A Systematic Literature Review”. Arthatama: Journal of Business Management and Accounting, vol. 9, no. 1, June 2025, pp. 213-21, https://journal.lifescifi.com/index.php/art/article/view/696.