NOVENTA, Oscar Chrismadian; WIDJOJO, Maria Rosa Ratna Sri Anggraeni; PUTRANTA, Martius Parnawa. Exploration of Factors Affecting Consumer Perceptions of Advertisements Generated by Artificial Intelligence. Research Horizon, [S. l.], v. 6, n. 1, p. 447–460, 2026. DOI: 10.54518/rh.6.1.2026.997. Disponível em: https://journal.lifescifi.com/index.php/RH/article/view/997. Acesso em: 21 apr. 2026.