ANNISA, Annisa; NUVRIASARI, Audita. The Effect of Hedonic Shopping Motivation, Visual Merchandising and Price Discounts on Impulsive Purchases. Research Horizon, [S. l.], v. 4, n. 3, p. 251–260, 2024. DOI: 10.54518/rh.4.3.2024.293. Disponível em: https://journal.lifescifi.com/index.php/RH/article/view/293. Acesso em: 30 apr. 2026.